Now showing items 11-20 of 30
10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace
(Hotel Online, 2008-09)
SALES PEOPLE JUST NEED TO START DOING A BETTER JOB
FINDING BUSINESS LEADS CAN BE EASIER THAN YOU THINK
Yield Management and Performance in the Hotel Industry [Summary]
(Virginia Tech, 2008-09-22)
This paper presents a model of the impact of customer satisfaction due to service quality and Yield Management practices on hotel performance. A survey of a significant sample of hotel guests shows that customer satisfaction ...
Impact of Weather on Downhill Ski Lift Ticket Sales [Summary]
(Virginia Tech, 2008-07-07)
Skiing heavily relies on specific weather and environmental conditions to make participation both feasible and enjoyable. The lack of published research on the relationships among ski activity, weather, and climate is, ...
ADVERTISING EFFICIENCIES IN THE HOSPITALITY AND TOURISM INDUSTRY
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
Price bundling and travel product pricing practices used by online channels of distribution [Summary]
(Virginia Tech, 2008-08)
Price bundling is one of the most prevalent marketing practices in many industries, including hospitality and travel. Virtually all types of firms in the hospitality and travel industry, from suppliers such as hotels and ...
Pamplin, Fall 2008
(Virginia Tech, 2008)
The Fall 2008 issue of the Pamplin College of Business magazine.