Now showing items 11-20 of 22
Social Media and eCRM as a Prerequisite for Hotel Success
(Management Information Systems, 2012)
Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling ...
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary]
(Virginia Tech, 2011-10-14)
Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
An Examination of the Link between RM Implementation Strategies and Performance
(Virginia Tech, 2015-03-19)
Since its foundation, revenue management techniques on aggregate have added billions of dollars to many firms' bottom lines, while using existing products or services and existing sets of consumers (Cross, Higbie, and ...
Seismic shift coming to revenue management, experts say
(Hotel News Now, 2019-02-14)
Those involved in revenue management say the next 18 months to five years will be a critical transition period of hiring, consolidation and hyper-personalization with the guest.
Differences in seasonal price patterns among second home rentals and hotels: empirical evidence and practical implications
(Tourism Economics, 2012)
Hotels and second home rentals are two of the most important tourist accommodation options in Spain. In terms of seasonality, almost all previous studies have analyzed tourism demand from the point of view either of total ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...
Hotel revenue management – a critical literature review
(Turizam: međunarodni znanstveno-stručni časopis, 2012)
The paper presents a literature review of the main concepts of hotel revenue management (RM) and current state-of-the-art of its theoretical research. The article emphasizes on the different directions of hotel RM research ...
How revenue management is becoming revenue strategy
(Hotel News Now, 2018-09-28)
Hotel revenue experts explain how the hotel industry is evolving the discipline of revenue management into one more focused on long-term, companywide strategy.
This is what today’s business travelers want from hotels
(Hotel Management, 2018-08-21)
Business travelers can be the bread and butter for many hotels. But as the workforce continues to evolve, these road warriors are also shifting their wants and needs. Fortunately, new research gives us insight into what ...
STR: US hotel performance for January 2019
(Hotel News Now, 2019-02-20)
In January, U.S. hotels reported occupancy rose 0.7% to 54.8%, ADR increased 0.8% to $124.39 and RevPAR rose 1.5% to $68.13.