Now showing items 11-19 of 19
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...
Mobile Technology Adopted in Hotel Sales [Summary]
(Virginia Tech, 2015)
Mobile technology has advanced rapidly and significantly, and has shown great promise and potential for hotel use. However, the previous research studies have focused mainly on what the impact of mobile technology on hotels ...
“Where you do it” matters: The impact of hotels’ revenue-management implementation strategies on performance [Summary]
(Virginia Tech, 2017-10)
This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, ...
On revenue management and the use of occupancy forecasting error measures [Summary]
(Virginia Tech, 2014-08)
This study aims to draw the attention of the revenue management academic community to inherent problems in forecasting accuracy measurement, and to initiate a critical discussion about forecast quality assessment in hotels.
Hotel chains: survival strategies for a dynamic future
(Emerald Insight, 2017)
Purpose – The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. ...
Group Sales and Marketing in Convention Hotels
(Taylor & Francis Group, 2008-10-10)
The goal of hotel sales and marketing is revenue generation. The methods employed by group sales and marketing professionals have evolved overtime to incorporate an array of technological innovations. The purpose of this ...
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)
Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ...
What makes hotel expatriates remain in their overseas assignments: a grounded theory study
n this study the researcher uses a qualitative research design to discover what makes hotel expatriates remain in their overseas assignments. In-depth interviews, participant observations, and personal documents are used ...