Now showing items 11-20 of 22
Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
(Virginia Tech, 2018-10)
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in ...
An analysis of customer room choice model and revenue management practices in the hotel industry [Summary]
(Virginia Tech, 2013-06)
Considering the limitations of existing studies on the customer choice behaviour, this paper tries to use the variable precision rough set (VPRS) approach to establish a customer room choice model (CRCM) based on the logit ...
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]
(Virginia Tech, 2011-06)
Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.
Competitive revenue management for fixing quota and price of hotel commodities under uncertainty [Summary]
(Virginia Tech, 2011-09)
This article develops an artificial neural network (ANN) based forecasting model using the past profit records of hotel commodities. Based on forecasting, hotel commodities are categorised into two kinds: ones that push ...
Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
Meeting revenue management challenges: Knowledge, skills and abilities [Summary]
(Virginia Tech, 2016-08)
Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and ...
On revenue management and the use of occupancy forecasting error measures [Summary]
(Virginia Tech, 2014-08)
This study aims to draw the attention of the revenue management academic community to inherent problems in forecasting accuracy measurement, and to initiate a critical discussion about forecast quality assessment in hotels.
Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
(Virginia Tech, 2009-06)
A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two ...
One Task Every GM Or DOS Should Do Right Now To Increase Group Sales Revenues
With group demand growth has leveled off or declined in most hotel markets, General Managers and Directors of Sales are looking for ways to capture more of the market share of the business that is still out there. As I ...
A Decision Model for Hotel Revenue Management Displacement Analysis for Transient Room Demand vs. Group Room Demand
(Journal of Hotel & Business Management, 2016)
Revenue management in the hotel industry involves measuring the trade-off of revenue of one type of business over another type of business. One of the major decisions involves choosing revenues generated by transient ...