Now showing items 11-20 of 22
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]
(Virginia Tech, 2012-09)
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both ...
“Where you do it” matters: The impact of hotels’ revenue-management implementation strategies on performance [Summary]
(Virginia Tech, 2017-10)
This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, ...
Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
(Virginia Tech, 2018-10)
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in ...
An analysis of customer room choice model and revenue management practices in the hotel industry [Summary]
(Virginia Tech, 2013-06)
Considering the limitations of existing studies on the customer choice behaviour, this paper tries to use the variable precision rough set (VPRS) approach to establish a customer room choice model (CRCM) based on the logit ...
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]
(Virginia Tech, 2011-06)
Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.
Competitive revenue management for fixing quota and price of hotel commodities under uncertainty [Summary]
(Virginia Tech, 2011-09)
This article develops an artificial neural network (ANN) based forecasting model using the past profit records of hotel commodities. Based on forecasting, hotel commodities are categorised into two kinds: ones that push ...
Digital marketing budgets for independent hotels Continuously Shifting to Remain Competitive in the Online World
(Boston Hospitality Review, 2015)
The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid so that the marketing director can constantly adapt the marketing tools to meet consumer communications ...
Meeting revenue management challenges: Knowledge, skills and abilities [Summary]
(Virginia Tech, 2016-08)
Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and ...
On revenue management and the use of occupancy forecasting error measures [Summary]
(Virginia Tech, 2014-08)
This study aims to draw the attention of the revenue management academic community to inherent problems in forecasting accuracy measurement, and to initiate a critical discussion about forecast quality assessment in hotels.