Now showing items 11-20 of 79
User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study
(Virginia Tech, 2006-12-12)
This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an ...
Examining the Effects of Bundling Strategies on Travelers' Value Perception and Purchase Intention of a Vacation Package
(Virginia Tech, 2009-05-28)
The offer of vacation packages is a marketing tool called bundling, selling at least two separate products at one single price (Guiltinan, 1987). Sellers adopt bundling strategies in order to sell more at lower costs, to ...
The effect of organizational factors on the structure of the buying center :the case study of corporate travel management
(Virginia Tech, 1994-03-15)
In this study the researcher attempts to advance the understanding of the structure of firm buying centers for air travel services. First, an attempt is made to find empirical support for the proposition that firm air ...
Destination Branding as an Informational Signal and its Influence on Satisfaction and Loyalty in the Leisure Tourism Market
(Virginia Tech, 2006-06-28)
This study provides an integrated approach to understanding the relationship between destination branding and tourist behavior, and attempts to extend the theoretical and empirical evidence about the structural relationships ...
ECOSERV :an examination of the service quality expectations of the ecotourists
(Virginia Tech, 1996-12-05)
<p>The concept of service quality is gaining global importance in hospitality/tourism industry, and ecotourism is regarded as one of its fastest growing segment. The main objective of this study was to examine the relationship ...
Creating and Validating a Measure of Customer Equity in Hospitality Businesses: Linking Shareholder Value With Return on Marketing
(Virginia Tech, 2009-07-16)
Understanding the contribution of marketing to the shareholder value of a company has been a major challenge for marketing research. The purpose of this dissertation was creating and validating an attitudinal measure of ...
Environmental uncertainty, business strategy and financial performance : a study of the lodging industry
(Virginia Polytechnic Institute and State University, 1988)
The Effects of Emotional Labor on Employee Work Outcomes
(Virginia Tech, 2002-05-23)
Emotional labor can be defined as the degree of manipulation of oneÂ¡Â¯s inner feelings or outward behavior to display the appropriate emotion in response to display rules or occupational norms. This study concerns the ...