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Now showing items 11-17 of 17
Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
(Virginia Tech, 2009-04-28)
Due to highly competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products ...
Bed and breakfasts in Virginia :identification and success factors
(Virginia Tech, 1994-04-18)
Virginia bed and breakfast operations were researched in order to
determine the attitudes/beliefs which were necessary for success in the bed and
breakfast industry. The objectives of the study were to: (1) identify
demographics ...
Hospitality curriculum :a comparative assessment based on ACPHA standards
(Virginia Tech, 1994)
The hotel industry cycle : developing an economic indicator system for the hotel industry
(Virginia Polytechnic Institute and State University, 1996)
Economic Sentiment Indicator as a Demand Determinant in Tourism: A Case of Turkey
(Virginia Tech, 2011-04-28)
Tourism is one of the fastest growing industries in the world, employing approximately 220 million people and generating over 9.4% of the world's GDP. The growing contribution of tourism is accompanied by an increased ...
An exploratory study of the European hospitality and tourism education
(Virginia Tech, 1996-05-05)
<p>The increasing importance of hospitality and tourism as the leading worldwide
industry in terms of overall revenues has encouraged hospitality and tourism education to
expand and acquire academic significance. Although ...
Embracing self service technology for hotel productivity growth
(University of Nevada, Las Vegas, 2010)
This paper explores the various ways in which self-service technology (SST), if employed by the hotel industry, can actually contribute to the productivity growth in Singapore. The study provides an understanding of ...