Now showing items 21-22 of 22
Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
(Virginia Tech, 2009-06)
A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two ...
One Task Every GM Or DOS Should Do Right Now To Increase Group Sales Revenues
With group demand growth has leveled off or declined in most hotel markets, General Managers and Directors of Sales are looking for ways to capture more of the market share of the business that is still out there. As I ...