Now showing items 21-26 of 26
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
Hotel Service Quality and Business Performance in five hotels belonging to a UK Hotel Chain
(University of Massachusetts, 2010)
The study focuses on the nature of hotel service quality and performance in a UK Hotel chain. It examines managerial conceptualizations, implementation and measurement and contextual issues that affect decision-making. ...
Profitability and Efficiency – An Analysis of the Financial Impact of the Szechenyi Plan in the Hungarian Hospitality Industry
(Agribusiness and Commerce, 2014)
Continuous changes in the market and macroeconomic factors have made a significant effect on the tourism sector in Hungary. A heavily growing number of hotels could be observed in the past decade. The main question about ...
The Marketing Role of the Internet in Launching a Hotel: The Case of Hotel ICON [Summary]
(Virginia Tech, 2019-02-12)
Hotel ICON was launched in Hong Kong during April 2011, and it was ranked No. 1 on TripAdvisor.com by November 2011. One of the hotel's success factors was the creative use of Internet marketing in its launch, which included ...
Hotel execs expect continued growth of group business
(Hotel News Now, 2019-03-14)
Hotel executives during their companies’ respective earnings calls spoke about group business during the past quarter and year as well as where they expect group pace to go in 2019.
Corporate Social Responsibility and Equity-Holder Risk in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-17)
The research studied how CSR increases the firm interest of shareholders who eventually finance the CSR efforts of a business. In so far as volatility in stock returns is undesirable, our results suggest that the use of ...