Now showing items 31-40 of 56
Structure and Design on Menus in Hospitality in Serbia as a Significant Sales Tool in Tourism [Summary]
(Virginia Tech, 2016)
Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...
Impact of the Irish smoking ban on sales in bars using a large business-level data set from 1999 to 2007 [Summary]
(Virginia Tech, 2014)
Background Ireland introduced comprehensive smoke-free workplace legislation in 2004. This study evaluates the economic impact of the workplace smoking ban on the value of sales in bars. The results indicate that although ...
Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates ...
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
The use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]
(Virginia Tech, 2017-10)
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...
The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
(Virginia Tech, 2013)
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument [Summary]
(Virginia Tech, 2014-10)
This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey ...
Impact of Weather on Downhill Ski Lift Ticket Sales [Summary]
(Virginia Tech, 2008-07-07)
Skiing heavily relies on specific weather and environmental conditions to make participation both feasible and enjoyable. The lack of published research on the relationships among ski activity, weather, and climate is, ...
Sales of healthy choices at fast food restaurants in Australia [Summary]
(Virginia Tech, 2012-04-01)
Some fast food chains have introduced healthier options, however, sales data for these menu items are not publicly available. This study aimed to observe healthy and unhealthy meal purchases in Australian fast food stores