Now showing items 31-40 of 62
Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates ...
Structure and Design on Menus in Hospitality in Serbia as a Significant Sales Tool in Tourism [Summary]
(Virginia Tech, 2016)
Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
The Sales Process: Step Two Advancing The Sale
(Hotel Online, 2018-10-02)
Are you ready to explore the next significant step of building a successful sales conversation? Knowing the steps to take to move the call along professionally will positively enhance sales closure. Remember you can't force ...
Embrace sales tech you have before investing in more
(Hotel News Now, 2018-04-04)
Rather than continue the constant pursuit of the latest bells and whistles, hotel sales departments first should undertake a thorough assessment of their current technology and how it is being used.
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hotel News Now, 2018-01-24)
Hitting high demand can make sales and marketing much easier, but that’s no reason for hoteliers to rest on their laurels.
Sales leaders: Go beyond responding quickly to RFPs
(Hotel News Now, 2018-11-14)
Responding quickly to sales inquiries is not enough to stand out anymore. Sales leaders need to find ways to outsell the competition.
Is it time to reorganize your hotel’s sales office?
(Hotel News Now, 2018-12-18)
Here are a few techniques for how sales experts can make responses to RFPs more personal.
Change or die, say hotel revenue, sales managers
(Hotel News Now, 2019-04-24)
The need to change revenue-management processes and the staff required to run them is more prescient than ever as the world’s largest companies delve more and more into the bookings and distribution spaces, sources say.
The use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]
(Virginia Tech, 2017-10)
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...