Now showing items 31-40 of 62
Embrace sales tech you have before investing in more
(Hotel News Now, 2018-04-04)
Rather than continue the constant pursuit of the latest bells and whistles, hotel sales departments first should undertake a thorough assessment of their current technology and how it is being used.
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hotel News Now, 2018-01-24)
Hitting high demand can make sales and marketing much easier, but that’s no reason for hoteliers to rest on their laurels.
7 Ways You Can Help Your Sales Team Be More Effective
Every organization wants its salespeople to be successful -- that is, close more sales. Yet ask many salespeople and they will tell you that their organization often makes it difficult for them meet their quotas, requiring ...
3 ways hotels can connect with millennial travelers and drive sales
(Hotel Management, 2018-04-25)
Millennials represent the largest living generation in the United States, making them prime targets for any marketing campaign. But because they have altered what has been considered the norm through their new purchasing ...
Revenue Management in Restaurants: Unbundling Pricing for Reservations from the Core Service
(Cornell University School of Hotel Administration, 2016-03-24)
A substantial minority of restaurant guests would be willing to pay separately for a restaurant reservation, while a much larger group is not supportive of this approach, according to an online survey of 297 U.S. residents. ...
Hotel Brand Standards: How to Pick the Right Amenities for Your Property
(Cornell University School of Hotel Administration, 2017-02-01)
Amenities specified by hotel companies’ brand standards can become a point of contention between hotel owners and brand managers. At issue for the owner is whether offering a particular amenity justifies the expense, ...
The Future of Hotel Revenue Management
(Cornell University School of Hotel Administration, 2017-01-13)
A survey of some 400 revenue management (RM) professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected ...
Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary]
(Virginia Tech, 2016-10-01)
This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...
Here is how you can distribute your hotel inventory efficiently to sell more
(Hospitality Net, 2018-08-06)
Efficient hotel distribution across right sales channels is the key to sell more room for hotels. Read on to know about the recent trends in hotel distribution management space.
Hotel Equities expands regional sales team
(Hotel Management, 2018-05-30)
Atlanta-based Hotel Equities appointed two new regional directors of sales: Polly Ann Elliott and Kristen Vasquez. Both new regional team members will report to Drew Salapka, Hotel Equities’ SVP of revenue generation. The ...