Now showing items 71-79 of 79
Co-Branding as a Market-Driven Strategic Financial Investment Option in the Hospitality Industry
(Virginia Tech, 2001-04-20)
The purpose of this study was to examine the trends in co-branding, especially when one brand is linked with another brand through a business strategy, in order to investigate the factors that lead to co-branding as a ...
The effect of organizational factors on the structure of the buying center :the case study of corporate travel management
(Virginia Tech, 1994-03-15)
In this study the researcher attempts to advance the understanding of the structure of firm buying centers for air travel services. First, an attempt is made to find empirical support for the proposition that firm air ...
Environmental uncertainty, business strategy and financial performance : a study of the lodging industry
(Virginia Polytechnic Institute and State University, 1988)
An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
(Virginia Tech, 2001-02-02)
An Exploratory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations Yvette Nicole Julia Green Committee Chair: Pamela A. Weaver Department ...
An exploration of the role of the construct of control in expansion strategy of hotel chains: A multiple-case study.
(Virginia Tech, 2008-03-17)
The purpose of this study is to explore the management of expansion strategy in the hotel industry using the control approach as presented in the literature of organizational theory. This integration illustrates that the ...
An Exploratory Study of the Relationship Between Healthy-Living and Travel Behavior
(Virginia Tech, 1999-07-15)
In the field of travel and tourism, scholars with interest in consumer behavior studies have explored different variables and linked them with the individual's behavior. Variables such as destination image, environmental ...
Destination Attractiveness As A Function Of Supply And Demand Interaction
(Virginia Tech, 2004-09-13)
The driving force of the tourism industry is represented by the attractions at destination. Travelers have no reason to visit destinations that have nothing to offer. Tourism research has demonstrated that attraction studies ...
Identification of Organization-Centric Intangible Capital in the Hospitality Industry
(Virginia Tech, 2011-06-16)
The pertinent investment in intangible assets is expected to lead to a firm's higher productivity and competitiveness. This study suggests that a restaurant firm should identify core intangible assets for its business, ...
An Examination of the Link between RM Implementation Strategies and Performance
(Virginia Tech, 2015-03-19)
Since its foundation, revenue management techniques on aggregate have added billions of dollars to many firms' bottom lines, while using existing products or services and existing sets of consumers (Cross, Higbie, and ...