Now showing items 1-5 of 5
Exploring the Impacts of Service Guarantee Strategy in the Casual Restaurant Sector
(Virginia Tech, 2006-12-05)
This study examined the impacts of service guarantees in terms of consumers' perceived risks, loyalty, and word-of-mouth intent in the casual dining restaurant segment. In addition, the study investigated what type of ...
User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study
(Virginia Tech, 2006-12-12)
This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an ...
An Exploratory Study of Strategic Human Resource Management High Performance Work Practices for Unit Level Managers, in the Casual Segment of the Us Restaurant
(Virginia Tech, 2006-04-24)
The previous chapters described in detail the literature, theory and research on Co-alignment, RBV and SHRM that was the basis for the development of a construct for the conceptualization of HPWP in the casual theme ...
Exploring the Minds of Sex Tourists: The Psychological Motivation of Liminal People
(Virginia Tech, 2006-04-14)
Sex tourism is one of the world's most controversial industries. While it generates tremendous revenue to the sex tourism destinations, the industry has been condemned as the two main reasons trafficking of women and ...
Destination Branding as an Informational Signal and its Influence on Satisfaction and Loyalty in the Leisure Tourism Market
(Virginia Tech, 2006-06-28)
This study provides an integrated approach to understanding the relationship between destination branding and tourist behavior, and attempts to extend the theoretical and empirical evidence about the structural relationships ...