Now showing items 1-4 of 4
An Examination of Effects of Self-Concept, Destination Personality, and SC-DP Congruence on Tourist Behavior
(Virginia Tech, 2009-09-28)
Factors influencing tourist behavior have been a focal point in tourism research for decades. Efforts to unveil the determinants that shape travel behavior stem not only from pure academic interest, but from practical ...
Examining the Effects of Bundling Strategies on Travelers' Value Perception and Purchase Intention of a Vacation Package
(Virginia Tech, 2009-05-28)
The offer of vacation packages is a marketing tool called bundling, selling at least two separate products at one single price (Guiltinan, 1987). Sellers adopt bundling strategies in order to sell more at lower costs, to ...
Creating and Validating a Measure of Customer Equity in Hospitality Businesses: Linking Shareholder Value With Return on Marketing
(Virginia Tech, 2009-07-16)
Understanding the contribution of marketing to the shareholder value of a company has been a major challenge for marketing research. The purpose of this dissertation was creating and validating an attitudinal measure of ...
Changes in Resident Perceptions Over Time: A Theoretical Examination of a Mega-Event
(Virginia Tech, 2009-08-05)
Cities and countries increasingly seek mega-events to boost tourism, update local infrastructure, and improve the international standing of the host community. Benefits are actively promoted by the organizing committees, ...