Now showing items 1-2 of 2
User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study
(Virginia Tech, 2006-12-12)
This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an ...
The Moderating Role of the Industry Structure on the Causal Relationships between Remote Risks, Task Risks, and Industry Performance: Empirical Study of the U.S. Casual Theme Restaurant Industry
(Virginia Tech, 2007-12-10)
The purpose of this study was to investigate the concepts of remote and task risks in relation to the structure of the casual theme restaurant industry, and to examine the performance consequences of their relationships. ...