Now showing items 1-2 of 2
Exploring the Impacts of Service Guarantee Strategy in the Casual Restaurant Sector
(Virginia Tech, 2006-12-05)
This study examined the impacts of service guarantees in terms of consumers' perceived risks, loyalty, and word-of-mouth intent in the casual dining restaurant segment. In addition, the study investigated what type of ...
The Moderating Role of the Industry Structure on the Causal Relationships between Remote Risks, Task Risks, and Industry Performance: Empirical Study of the U.S. Casual Theme Restaurant Industry
(Virginia Tech, 2007-12-10)
The purpose of this study was to investigate the concepts of remote and task risks in relation to the structure of the casual theme restaurant industry, and to examine the performance consequences of their relationships. ...