Now showing items 1-2 of 2
Market Orientation, Strategy and Revenue Growth in the Turkish Hotel Industry [Summary]
(Virginia Tech, 2015-08-20)
This empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus ...
Quality and Pricing in the Hotel Industry [Summary]
(Virginia Tech, 2019-03-05)
Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price ...