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In the millennial, social-media-centric age, Instagrammable hotels stand out
(Hotel management.net, 2017-09-19)
Given the intense competition in the hotel industry with legacy companies like Marriott International seemingly creating—or buying—new brands each year, being Instagrammable is a must. Instagram boasts over 400 million ...
Hospitality Branding in the Age of the Millennial
(Boston Hospitality Review, 2016-10-03)
The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for an often ...