Now showing items 1-9 of 9
Strength in Global Economy Means Higher Travel Pricing in 2018
(Hospitality Net, 2017-07-21)
BOSTON -- According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth annual forecast, by the ...
Hotel chains: survival strategies for a dynamic future
(Emerald Insight, 2017)
Purpose – The purpose of this paper is to better understand the future of hotel chains by exploring the evolving expectations of guests, potential innovations, emerging opportunities, and likely future scenarios. ...
The Debate Regarding Profitability: Hotel Unit and Hotel Brand Revenue and Profit Relationships
(Journal of Travel & Tourism Marketing, 2006)
The research note explores a debate in the hotel industry regarding the relationship between hotel RevPAR and profitability, a debate around which there is a great degree of “noise.” Using a sample of 1,954 actual hotels ...
What makes hotel expatriates remain in their overseas assignments: a grounded theory study
n this study the researcher uses a qualitative research design to discover what makes hotel expatriates remain in their overseas assignments. In-depth interviews, participant observations, and personal documents are used ...
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)
Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ...
In the millennial, social-media-centric age, Instagrammable hotels stand out
(Hotel management.net, 2017-09-19)
“Hold on, I have to post this on Instagram”: Trends, Talk, and Transactions of the Experiential Consumer
(Boston Hospitality Review, 2017-01-27)
Just a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products. ...
Hospitality Branding in the Age of the Millennial
(Boston Hospitality Review, 2016-10-03)
The Exponential Growth in Both Hospitality Brands and the Millennial Audience Requires an Exponential Shift in Brand Portfolio Strategy The past decade has seen exponential growth in hospitality brands making for an often ...