Now showing items 1-3 of 3
Trends and Issues in Tourism and Hospitality Higher Education: Visioning the Future [Summary]
(Virginia Tech, 2020-02-13)
This study was undertaken in 2003 visioning the trends and Issues in Tourism and Hospitality Higher Education. This recognizes five causes of change: the socio-economic and technological environment; global competition; ...
Conceptualising Tourist Based Brand-Equity Pyramid: An Application of Keller Brand Pyramid Model to Destinations [Summary]
(Virginia Tech, 2020-03-12)
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for ...
A Bibliometric Analysis of Lodging-Context Research from 1990 to 2016 [Summary]
(Virginia Tech, 2020-03-06)
This study presented a bibliometric analysis of lodging-context research by addressing the trend in the number of publications from year to year according to academic journals; most prolific contributors according to author, ...