Now showing items 1-5 of 5
An Examination of the Link between RM Implementation Strategies and Performance
(Virginia Tech, 2015-03-19)
Since its foundation, revenue management techniques on aggregate have added billions of dollars to many firms' bottom lines, while using existing products or services and existing sets of consumers (Cross, Higbie, and ...
An Investigation into Considerations for the Design of IS to Improve the Utility of the Use of the Co-alignment Model: An Integration of Strategy and IT as A Coordination Strategy Framework - A Case Study of Virginia Beach
(Virginia Tech, 2004-07-20)
As competition has changed and made the environment more dynamic and complex for the hospitality and tourism industry, the concept of strategic management has become more important. However, under the force driving change ...
Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry
(Virginia Tech, 2005-06-29)
Safety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by ...
An exploration of the role of the construct of control in expansion strategy of hotel chains: A multiple-case study
(Virginia Tech, 2008-03-17)
The purpose of this study is to explore the management of expansion strategy in the hotel industry using the control approach as presented in the literature of organizational theory. This integration illustrates that the ...
An Exploratory Study of the Strategic Value of Information Technology: A Theoretical Application of the Co-Alignment Model
(Virginia Tech, 2004-09-22)
Despite the impact of Information Technology (IT) in today's service economy, its nature and role are elusive or ambiguous to say the least. This ambiguity has made it so difficult to measure the value of IT. To clarify ...