Pamplin College of Business: Recent submissions
Now showing items 1-20 of 512
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Local Reasons to Give Globally: Identity Extension and Global Cooperation
(Springer Nature, 2017-11-14)Recent political events across the world suggest a retrenchment from globalization and a possible increase in parochialism. This inward-looking threat from parochialism occurs just as the global community faces growing ... -
2017-2018 Office of Advancement Report
(Virginia Tech, 2018)This annual report details advancement activities in the Pamplin College of Business in 2017-2018, including fundraising efforts and goals, programming priorities and plans, and alumni engagement. -
Virginia Tech Business, Fall 2018
(Virginia Tech. Pamplin College of Business, 2018-12)The Fall 2018 issue of the Pamplin College of Business Magazine. -
Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues
(Taylor & Francis, 2015-09-25)This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach ... -
The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy
(Taylor & Francis, 2012-06-15)This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level ... -
Minimum Length-of-Stay Requirements as Part of Hotel Revenue Management Systems
(Taylor & Francis Online, 2013-04-15)Many hotels have instituted revenue management systems that incorporate minimum length of stay requirements. The hotel will refuse to book the room unless the traveler agrees to book for two, three, or more nights. The ... -
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night?
(Taylor & Francis Online, 2011-08-25)“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ... -
Proxemics and Its Effect on Travelers During the Sales Contact in Hotels
(Taylor & Francis Online, 2008-10-10)This study examines the impact of conversational distances and the image of the salesperson on expected satisfaction levels for a new service. The current study does lend support to the theory that social distances are ... -
The Importance of Selling Abilities in Corporate Hospitality Sales to Corporate Customers
(Taylor & Francis Online, 2008-10-20)Little has been published recently about the salesperson/customer dyad. Drawing upon the selling and sales literature in the area of marketing, the authors with the cooperation of a large anonymous hotel company conducted ... -
Hospitality Industry Sales Force Automation: Organizational and Individual Levels of Adoption and the Implications on Performance, Productivity and Profitability
(Taylor & Francis Online, 2008-10-12)The growth of sales force automation (SFA) in the hospitality industry in recent years has led to virtually every hotel salesperson having a computer at his or her desk in order to perform his or her sales responsibilities. ... -
Decomposition methods for dynamic room allocation in hotel revenue management
(Elsevier, 2018-11-16)Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ... -
Hospitality & Tourism Newsletter, March 2018
(Virginia Tech, 2018-03)This publication contains news and announcements from the Department of Hospitality and Tourism Management in the Pamplin College of Business. -
Financial Implications of Competitive Pricing Strategies: Evidence from the Jordanian Hotel Industry
(Business Management Dynamics, 2017)The present study aimed to investigate the differing effects of competitive pricing strategies on the performance of hotels operating in bad regional political conditions. To this end, two complementary analyses were carried ... -
Correlation Between The Penetration Strategies And Marketing Mix Of International Hotel Chains In Romania
(Review of Innovation and Competitiveness: A Journal of Economic and Social Research, 2016)On the Romanian market there are 21 international hotel chains, having 51 hotels. The goal of the research paper is to analyze which are the marketing mix policies and strategies used by the hotels, belonging to an ... -
Differences in seasonal price patterns among second home rentals and hotels: empirical evidence and practical implications
(Tourism Economics, 2012)Hotels and second home rentals are two of the most important tourist accommodation options in Spain. In terms of seasonality, almost all previous studies have analyzed tourism demand from the point of view either of total ... -
Price formation of tourist hotels of the city of São Luís/Maranhão
(Revista Brasileira de Pesquisa em Turismo, 2017)A hotel is a business establishment that provides accommodation and food services, and for that, it has physical structures that meet the specific and basic conditions to receive guests, in exchange for payment. Pricing ... -
The Pricing for Same-Day Arrival Guests in the Hotel Industry
(International Journal of Business and Applied Social Science (IJBASS)., 2018)The objective of this study was to recognize the impact on pricing dynamics that elements such as reservation channels, price decision makers, and pricing for same-day and very late (after 11 PM) same-day arrival guests. ... -
Effect of Pricing Strategy and Growth of Selected Hotels in Nyeri County, Kenya
(International Journal of Academic Research in Accounting, Finance and Management Sciences, 2018)Price is a very important part of the marketing mix as it can affect both the supply and demand of the firms’ products. Since pricing strategies influence has an impact on market share, performance and growth of the firm, ... -
Dynamic pricing strategies: Evidence from European hotels
(International Journal of Hospitality Management, 2012)How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital ... -
Social Media and eCRM as a Prerequisite for Hotel Success
(Management Information Systems, 2012)Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling ...
