Business professors win national award for consumer literacy research

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2006-10-06
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Virginia Tech. University Relations
Abstract

Julie L. Ozanne, marketing professor in the Pamplin College of Business, and her former student Natalie Ross Adkins, an assistant professor at Creighton University, have received the 2006 Robert Ferber Award for their article,"The Low Literate Consumer," published in the June 2005 Journal of Consumer Research.

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Pamplin College of Business
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