Marketing researcher sheds new light on rewards programs

dc.contributor.author	Ho, Sookhan	en
dc.coverage.spatial	Blacksburg, Va.	en
dc.date.accessioned	2015-10-29T21:46:39Z	en
dc.date.available	2015-10-29T21:46:39Z	en
dc.date.issued	2010-10-26	en
dc.identifier.uri	http://hdl.handle.net/10919/63728	en
dc.description.abstract	A new study by Rajesh Bagchi, assistant professor of marketing in the Pamplin College of Business, sheds new light on loyalty or rewards programs, used by airlines, hotels, and other businesses to promote customer allegiance.	en
dc.format.mimetype	text/html	en
dc.publisher	Virginia Tech. University Relations	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Pamplin College of Business	en
dc.title	Marketing researcher sheds new light on rewards programs	en
dc.type	Press release	en
dc.rights.holder	Virginia Tech. University Relations	en
dc.type.dcmitype	Text	en