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dc.contributor.authorCalkins, David Richarden
dc.date.accessioned2015-11-20T07:00:55Zen
dc.date.available2015-11-20T07:00:55Zen
dc.date.issued2014-05-28en
dc.identifier.othervt_gsexam:2964en
dc.identifier.urihttp://hdl.handle.net/10919/64174en
dc.description.abstractYouTube is a new kind of media, offering new ways to search for meaning and identity in the digital information age. In this study, I explore how the struggle to establish meaning and identity is played out in this new cultural space, centering on amateur creators as they navigate tensions and test semiotic relationships with their productions online. I first situate YouTube within a larger context of cultural criticism that sees meaning as socially negotiated by consumers as active participants with cultural productions. I then discuss television as a cultural force and the effects of a new digital territory for these forces. By grounding my discussion in an understanding of media ecology that assumes a more varied and diverse collection of available cultural material will yield a healthier media ecology and thus healthier cultural subjects, I argue that YouTube is a positive intensification of television because it allows more viewers to participate in and more importantly participate in this media system. I then use two particular YouTube creators (Philip DeFranco and Hannah Hart) to demonstrate how these ideas are articulated in practice and how this process is not without its own problems.en
dc.format.mediumETDen
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectYouTubeen
dc.subjectidentityen
dc.subjectautonomyen
dc.subjectculture industryen
dc.subjectcritical theoryen
dc.subjecttelevisionen
dc.titleYouTube is the New Tube: Identity, Power, and Creator-Consumer Relationships in a New Culture (Cottage) Industryen
dc.typeThesisen
dc.contributor.departmentEnglishen
dc.description.degreeMaster of Artsen
thesis.degree.nameMaster of Artsen
thesis.degree.levelmastersen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.disciplineEnglishen
dc.contributor.committeechairSiegle, Robert B.en
dc.contributor.committeememberPender, Kelly E.en
dc.contributor.committeememberSorrentino, Paul M.en


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