Show simple item record

dc.contributor.authorCalkins, David Richarden_US
dc.date.accessioned2015-11-20T07:00:55Z
dc.date.available2015-11-20T07:00:55Z
dc.date.issued2014-05-28en_US
dc.identifier.othervt_gsexam:2964en_US
dc.identifier.urihttp://hdl.handle.net/10919/64174
dc.description.abstractYouTube is a new kind of media, offering new ways to search for meaning and identity in the digital information age. In this study, I explore how the struggle to establish meaning and identity is played out in this new cultural space, centering on amateur creators as they navigate tensions and test semiotic relationships with their productions online. I first situate YouTube within a larger context of cultural criticism that sees meaning as socially negotiated by consumers as active participants with cultural productions. I then discuss television as a cultural force and the effects of a new digital territory for these forces. By grounding my discussion in an understanding of media ecology that assumes a more varied and diverse collection of available cultural material will yield a healthier media ecology and thus healthier cultural subjects, I argue that YouTube is a positive intensification of television because it allows more viewers to participate in and more importantly participate in this media system. I then use two particular YouTube creators (Philip DeFranco and Hannah Hart) to demonstrate how these ideas are articulated in practice and how this process is not without its own problems.en_US
dc.format.mediumETDen_US
dc.publisherVirginia Techen_US
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectYouTubeen_US
dc.subjectidentityen_US
dc.subjectautonomyen_US
dc.subjectculture industryen_US
dc.subjectcritical theoryen_US
dc.subjecttelevisionen_US
dc.titleYouTube is the New Tube: Identity, Power, and Creator-Consumer Relationships in a New Culture (Cottage) Industryen_US
dc.typeThesisen_US
dc.contributor.departmentEnglishen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineEnglishen_US
dc.contributor.committeechairSiegle, Robert B.en_US
dc.contributor.committeememberPender, Kelly E.en_US
dc.contributor.committeememberSorrentino, Paul M.en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record