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dc.contributor.authorPabst, Frederico
dc.date.accessioned2016-06-27T19:04:03Z
dc.date.available2016-06-27T19:04:03Z
dc.date.created2008-05-19
dc.date.issued2008
dc.identifiereprint:340
dc.identifier.urihttp://hdl.handle.net/10919/71600
dc.description.abstractThis thesis describes the relationship between the executive and the organizational discourse of the modern company as it presents itself: how can the executive interfere with its creation, and the executive’s degree of acceptance and contribution in disseminating the organizational discourse amongst employees. Since the rise of the first modern company, its administrators are examples of the executive who lives for the company, whose personal imaginary has been replaced by organizational imaginary. Based on concepts of seduction, fascination, submission, and voluntary servitude and working in the mythical instance, this research presents a new reading of modern imaginary and organizational discourse. Methodology includes qualitative research of semi-structured interviews with eight executives of two modern companies, which have been submitted to content analysis. The resulting research presents the description of executives on their relations with their organizational discourses using three categories: the compliance to the owner’s will, the precious human resources, and the overestimation of one’s own predicates. The main conclusions are that the executive helps build the organizational discourse and is subjected to it in a natural and voluntary manner simply because it effectively contributes to acceptance within the employee ranks by habitualness, commitment and the dream of success.en_US
dc.format.extent119 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isopten_US
dc.publisherUniversidade de Brasilia
dc.subject.lccHD28
dc.titleOrganization discourse as a demosntration of poweren_US
dc.typeThesisen_US
dc.contributor.departmentPrograma de Pós-graduação em Administraçãoen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorUniversidade de Brasiliaen_US


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