The Citizen-Soldier in the American Imagination: Traces of the Myths of World War II in the "Army Strong" Recruitment Campaign
MetadataShow full item record
Traces of the myths of World War II, particularly the myth of the citizen-soldier, can still be found in the United States Army's recruitment material in its current "Army Strong" campaign despite the contradictory ideals of civic nationalism and neoliberalism. I conduct a Critical Discourse Analysis of three recruitment television commercials from the "Army Strong" campaign aired in 2009. I explain how the United States Army uses both the ideals of civic nationalism and the characteristics of neoliberalism in order to encourage potential recruits to join its ranks.
- Masters Theses