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ETDs: Virginia Tech Electronic Theses and Dissertations
Doctoral Dissertations
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ETDs: Virginia Tech Electronic Theses and Dissertations
Doctoral Dissertations
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The effects of comparative advertising on the department store image : an experimental analysis
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LD5655.V856_1978.L55.pdf (9.988Mb)
Downloads: 295
Date
1978
Author
Lincoln, Douglas Jacob
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URI
http://hdl.handle.net/10919/74783
Collections
Doctoral Dissertations
[14015]
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