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dc.contributor.authorScheible, Dylan Howarden_US
dc.date.accessioned2017-06-06T08:00:19Z
dc.date.available2017-06-06T08:00:19Z
dc.date.issued2017-06-05en_US
dc.identifier.othervt_gsexam:11264en_US
dc.identifier.urihttp://hdl.handle.net/10919/77912
dc.description.abstractThe aim of this thesis is to explore how public relations contributes to organizational culture at Carilion Clinic, a large health organization based in Roanoke, Va. Using the excellence theory combined with organizational culture perspectives as a lens, the study interviewed Carilion Clinic communications employees to uncover the presence of excellence principles in their public relations. A second part of the study analyzed employee posts on the organization's internal website to identify the congruency of organizational value meaning and manifestation between the organization and its employees. Results from the study found presence of five of the seven excellence principles in Carilion's public relations and that three of the five organizational values are congruent between the organization and its employees. Results suggest that Carilion Clinic's public relations efforts are contributing to organizational culture. Efforts by Carilion's public relations successfully communicate organizational values and foster a participative culture. This case study shows that public relations is beneficial to fostering organizational culture and that excellence principles as developed by the excellence theory can serve as a guide for organizations when implementing and evaluating public relations practices.en_US
dc.format.mediumETDen_US
dc.publisherVirginia Techen_US
dc.rightsThis item is protected by copyright and/or related rights. Some uses of this item may be deemed fair and permitted by law even without permission from the rights holder(s), or the rights holder(s) may have licensed the work for use under certain conditions. For other uses you need to obtain permission from the rights holder(s).en_US
dc.subjectExcellence theoryen_US
dc.subjecthealth organizationsen_US
dc.subjectorganizational cultureen_US
dc.subjectcommunicationsen_US
dc.subjectpublic relationsen_US
dc.subjectemployee communicationsen_US
dc.subjectCarilion Clinicen_US
dc.titleCarilion Clinic and Excellence: A Case Study Evaluating Excellence in a Clinic-model Structured Health Organizationen_US
dc.typeThesisen_US
dc.contributor.departmentCommunicationen_US
dc.description.degreeMaster of Artsen_US
thesis.degree.nameMaster of Artsen_US
thesis.degree.levelmastersen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
thesis.degree.disciplineCommunicationen_US
dc.contributor.committeechairLogan, Nnekaen_US
dc.contributor.committeememberTedesco, John C.en_US
dc.contributor.committeememberWaggenspack, Beth M.en_US


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