Now showing items 1-2 of 2
Social Media and eCRM as a Prerequisite for Hotel Success
(Management Information Systems, 2012)
Development of information and communication technology (ICT) has enabled the development of electronic customer relations (eCRM) as a business strategy that uses web technologies for developing the capacity and enabling ...
Factors Enhancing Economic Performance In Hospitality. The Paradigm Of Greek Hotel Companies
(Journal of Tourism, Hospitality & Culinary Arts, 2012)
Hotel managers focus on identifying, creating or developing competitive advantages that can be utilised in order to improve the company’s economic performance and bottom line. This paper attempts to identify those internal ...