Browsing Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) by Subject "Hospitality marketing"
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Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary] (Virginia Tech, 2016-10-01)This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...