Now showing items 1-2 of 2
The effect of website features in online relationship marketing: A case of online hotel booking [Summary]
(Virginia Tech, 2015)
The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ...
Meeting revenue management challenges: Knowledge, skills and abilities [Summary]
(Virginia Tech, 2016-08)
Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and ...