Now showing items 1-10 of 10
The perceived effectiveness of social couponing campaigns for hotels in Italy [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to analyze the effectiveness of social couponing campaigns for hotels. In particular, the perceived effectiveness related to four specific objectives is explored (acquiring and retaining new ...
Pricing strategies to maximize revenues in the lodging industry [Summary]
(Virginia Tech, 2006-03)
Price-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as ...
Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]
(Virginia Tech, 2012)
This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations
Room occupancies: cruise lines out-do the hotels [Summary]
(Virginia Tech, 2005-03)
The cruise industry, which is essentially a North American phenomenon, is the most successful and fastest growing sector of the tourism industry. This paper seeks to describe how cruise lines go about managing their cabin ...
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]
(Virginia Tech, 2012-09)
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both ...
An investigation of AAA diamond rating changes on hotel performance [Summary]
(Virginia Tech, 2018-04-08)
Despite previous attempts to link hotel rating systems to performance, no prior study has examined the effects of changes in Diamond ratings. Considering the variability in Diamond ratings, and the fact that hotels may ...
Efficiency performance of the Algarve hotels using a revenue function [Summary]
(Virginia Tech, 2013-12)
The tourism industry, particularly the hotel sector, is becoming increasingly competitive and dynamic as a result of the pressures of globalized supply and demand in a context of uncertainty. The aim of this study is to ...
Price determinants of sharing economy based accommodation rental: A study of listings from 33 cities on Airbnb.com [Summary]
(Virginia Tech, 2017-04)
The advent of the “sharing economy” challenges not only the business of hotel industry but also the theories and models based on the conventional hotel industry. A key dimension of the hospitality industry is pricing. The ...
Hotel revenue management and the Internet: The effect of price presentation strategies on customers’ willingness to book [Summary]
(Virginia Tech, 2009-06)
A decision that is intrinsic to the application of hotel best available rate (BAR) pricing is how to present the BARs for individual nights within a multiple-night stay to prospective hotel guests. The study discusses two ...
Hotel operator motives in UK sale and leaseback/management-back transactions [Summary]
(Virginia Tech, 2008-12)
Sale and leaseback have become a major financing method in the hotel industry in the UK over the last 10 years, followed more recently by sale and management-back. This article, using interviews with current practitioners, ...