Now showing items 1-5 of 5
How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]
(Virginia Tech, 2015-08)
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel ...
Why do we buy luxury experiences?: Measuring value perceptions of luxury hospitality services [Summary]
(Virginia Tech, 2015-11-11)
The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received scant attention, and there is a lack of a valid framework ...
Does advertising spending improve sales performance? [Summary]
(Virginia Tech, 2015-07)
Hotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy? [Summary]
(Virginia Tech, 2015-01)
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...
Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates ...