dc.contributor.author | Ming, HsiangChen | en |
dc.date.accessioned | 2017-08-17T11:24:24Z | en |
dc.date.available | 2017-08-17T11:24:24Z | en |
dc.date.issued | 2014-04 | en |
dc.identifier.uri | http://hdl.handle.net/10919/78713 | en |
dc.description.abstract | This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition. | en |
dc.format.mimetype | application/pdf | en |
dc.language.iso | en | en |
dc.publisher | Virginia Tech | en |
dc.rights | Creative Commons Attribution 4.0 International | en |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | en |
dc.subject | Advertising | en |
dc.subject | Hotel sales | en |
dc.subject | Risk | en |
dc.subject | Returns | en |
dc.subject | Business cycle | en |
dc.title | Cyclical effects of advertising on hotel sales, risk and return [Summary] | en |
dc.type | Summary | en |
dc.description.notes | Pages 169-179 | en |
dc.title.serial | International Journal of Hospitality Management | en |
dc.type.dcmitype | Text | en |