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dc.contributor.authorMing, HsiangChenen
dc.date.accessioned2017-08-17T11:24:24Zen
dc.date.available2017-08-17T11:24:24Zen
dc.date.issued2014-04en
dc.identifier.urihttp://hdl.handle.net/10919/78713en
dc.description.abstractThis study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectAdvertisingen
dc.subjectHotel salesen
dc.subjectRisken
dc.subjectReturnsen
dc.subjectBusiness cycleen
dc.titleCyclical effects of advertising on hotel sales, risk and return [Summary]en
dc.typeSummaryen
dc.description.notesPages 169-179en
dc.title.serialInternational Journal of Hospitality Managementen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International