Cyclical effects of advertising on hotel sales, risk and return [Summary]

dc.contributor.author	Ming, HsiangChen	en
dc.date.accessioned	2017-08-17T11:24:24Z	en
dc.date.available	2017-08-17T11:24:24Z	en
dc.date.issued	2014-04	en
dc.identifier.uri	http://hdl.handle.net/10919/78713	en
dc.description.abstract	This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition.	en
dc.format.mimetype	application/pdf	en
dc.language.iso	en	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.subject	Advertising	en
dc.subject	Hotel sales	en
dc.subject	Risk	en
dc.subject	Returns	en
dc.subject	Business cycle	en
dc.title	Cyclical effects of advertising on hotel sales, risk and return [Summary]	en
dc.type	Summary	en
dc.description.notes	Pages 169-179	en
dc.title.serial	International Journal of Hospitality Management	en
dc.type.dcmitype	Text	en

Summaries of Academic Articles on Research in Hospitality (Feiertag Collection) [339]
Synopses of peer-reviewed journal articles targeted to industry practitioners

License: Creative Commons Attribution 4.0 International