Show simple item record

dc.contributor.authorMorosan, Cristianen
dc.contributor.authorBowen, John T.en
dc.contributor.authorAtwood, Morganen
dc.date.accessioned2017-08-24T01:30:00Zen
dc.date.available2017-08-24T01:30:00Zen
dc.date.issued2014en
dc.identifier.urihttp://hdl.handle.net/10919/78729en
dc.description.abstractThe purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide scholars with suggestions for developing and managing a marketing research agenda. The findings of this study help not only scholars involved in marketing research but also hospitality scholars across all disciplines.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectMarketingen
dc.subjectQualitative researchen
dc.subjectServiceen
dc.subjectResearchen
dc.subjectHospitality salesen
dc.subjectQuantitative researchen
dc.titleThe evolution of marketing research [Summary]en
dc.typeSummaryen
dc.description.notespages 706-726en
dc.title.serialInternational Journal of Contemporary Hospitality Managementen
dc.type.dcmitypeTexten


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International