Effects of crowdvoting on hotels: the Booking.com case [Summary]

Abstract

This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions.

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Keywords
Performance, PLS, Crowdsourcing, Booking.com, Crowdvoting, New business models, hospitality sales, sales
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