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dc.contributor.authorBerezina, K.
dc.contributor.authorSemrad, k.J.
dc.contributor.authorStepchenkova, S.
dc.contributor.authorCobanoglu, C.
dc.date.accessioned2017-09-09T17:32:26Z
dc.date.available2017-09-09T17:32:26Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10919/78851
dc.description.abstractThe central intent of this qualitative inquiry is to investigate the benefits, drawbacks, and performance measures of hotel room inventory distribution via flash sales websites. Key advantages and disadvantages of using such a distribution channel fall within the categories of inventory management, revenue management, brand marketing, customer relationships, and operational challenges. The significance of the study is in providing a comprehensive review of the flash sales phenomenon in the lodging industry that may assist hotel managers with the performance evaluation of this distribution channel. Using grounded theory methodology, a flash sales evaluation framework was developed based on 46 phone interviews with hotel managers from different segments of the American hotel industry.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectHotelFlashen_US
dc.subjectsalesGrouponen_US
dc.subject™DiscountingElectronicen_US
dc.subjectdistribution channelen_US
dc.titleThe managerial flash sales dash: Is there advantage or disadvantage at the finish line? [Summary]en_US
dc.typeSummaryen_US
dc.description.notes12-24.en_US
dc.title.serialInternational Journal of Hospitality Managementen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International