The influence of online reviews to online hotel booking intentions
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This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
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Online Behavioral Boundaries: An Investigation of How Engaged Couples Negotiate Agreements Regarding What is Considered Online Infidelity Richardson-Quamina, Tenille Anise (Virginia Tech, 2015-06-15)Previous research has examined the various types of online infidelity, gender differences in online sexual behaviors, and relationship consequences of online affairs. Despite this attention, there remains a research gap ...
Heir, Manveer; Hoon, Harish; Terrell, Goldie; McCrickard, D. Scott (Department of Computer Science, Virginia Polytechnic Institute & State University, 2004), TR-04-30
Bilgihan, A. (Elsevier, 2015)The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ...