The influence of online reviews to online hotel booking intentions [Summary]
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This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
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The effect of website features in online relationship marketing: A case of online hotel booking [Summary] Bilgihan, Anil; Bujisic, M. (Virginia Tech, 2015)The primary objective of this research is to develop a theory-based model of utilitarian and hedonic website features, customer commitment, trust, and e-loyalty in an online hotel booking context. Structural Equation ...
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