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dc.date.accessioned2017-09-21T05:08:57Z
dc.date.available2017-09-21T05:08:57Z
dc.date.issued2017-06
dc.identifier.urihttp://hdl.handle.net/10919/79363
dc.description.abstractCreate a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster. People feel more compelled to buy if they believe they are about to miss out on a limited-time offer or a good deal. This type of urgency is about creating “scarcity value,” a concept that OTAs have mastered and implemented systematically on their OTA websites to stimulate purchase behavior.en_US
dc.language.isoen_USen_US
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleUse FOMO to Create Urgency in the Booking Processen_US
dc.typeArticleen_US
dc.identifier.urlhttp://www.hotel-online.com/press_releases/release/use-fomo-to-create-urgency-in-the-booking-process


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