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dc.contributor.authorEspino-Rodríguez, Tomás F.
dc.contributor.authorDíaz, Manuel Rodríguez
dc.date.accessioned2017-09-22T16:44:36Z
dc.date.available2017-09-22T16:44:36Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/10919/79375
dc.description.abstractThe outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented by the analysis of performance costs and quality. In this context, the possible impact of outsourcing the marketing department on relational and financial performance is analyzed. The results of the study clearly show a close relationship between these variables and current outsourcing. In addition, the increase in outsourcing is determined by low relational quality. These results lead to the conclusion that it is necessary to create new systems and procedures in sales and marketing activities to offer new competitive solutions through outsourcing.en_US
dc.language.isoen_USen_US
dc.publisherUniversity of the Algarveen_US
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/en
dc.subjectOutsourcingen_US
dc.subjectmarketing and salesen_US
dc.subjecthotel sectoren_US
dc.subjecttransaction costen_US
dc.subjectfinancialen_US
dc.subjectrelationalen_US
dc.titleMake or buy in the hotel marketing department: transaction costs, financial and relational performanceen_US
dc.typeArticleen_US
dc.title.serialTourism and Management Studiesen_US
dc.identifier.doihttps://doi.org/10.18089/tms.2017.13102
dc.identifier.volume13en_US
dc.identifier.issue1en_US


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Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States
License: Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States