Emerging sales and marketing challenges in the global hospitality industry: A thematic analysis of customer reviews from the world's top two tourist destinations [Summary]

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Date
2012
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Publisher
Virginia Tech
Abstract

This paper attempts to identify the emerging themes that can shed light on the sales and marketing issues and challenges being faced by global hospitality organizations

Description
Keywords
Global hospitality management, Sales and marketing issues and challenges, Thematic analysis, France, United States of America, Hotels
Citation
Persistent link
http://hdl.handle.net/10919/79436
Collections
Summaries of Academic Articles on Research in Hospitality (Feiertag Collection)