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dc.contributor.authorYe, Q.
dc.contributor.authorLaw, R.
dc.contributor.authorGu, B.
dc.date.accessioned2017-09-28T17:53:46Z
dc.date.available2017-09-28T17:53:46Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/10919/79437
dc.description.abstractDespite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotelsen_US
dc.format.mimetypeapplication/pdf
dc.language.isoen_USen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectOnline reviewsen_US
dc.subjectOnline salesen_US
dc.subjectHotelen_US
dc.subjectHotel salesen_US
dc.titleThe impact of online user reviews on hotel room sales [Summary]en_US
dc.typeSummaryen_US
dc.description.notes180-182.en_US
dc.title.serialInternational Journal of Hospitality Managementen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International