Hotel Sales – It’s Time to Use Video Email to Outsell the Competition

Abstract

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a "contact us" inquiry form at the hotel's website. Most, however, arrive via third party platforms such as CVENT, Starcite, MeetingBroker, or via the local DMO or CVB. When planners reached out by phone, they tended to inquire at far fewer properties as it took much more effort. Now after a few keyboard strokes and the push of a "submit" button, their inquiry goes out to dozens of hotel sales offices.