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dc.contributor.authorJones, D. L.
dc.contributor.authorLee, A.
dc.contributor.authorChon, K.
dc.date.accessioned2017-10-07T05:36:29Z
dc.date.available2017-10-07T05:36:29Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/10919/79555
dc.description.abstractRecognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China region?” This was the question asked in a Delphi study with 37 hotel industry leaders in Greater China and a follow-up Thought Leaders Roundtable. The results identified the top five impacts in each of the disciplines and the Roundtable provided insights into how to address them. Additionally, how long these impacts will affect the region was determined.en_US
dc.language.isoen_USen_US
dc.publisherTaylor & Francis Ltden_US
dc.subjectSales managementen_US
dc.subjectmarketingen_US
dc.subjectrevenue managementen_US
dc.subjectChinaen_US
dc.subjectDelphi methoden_US
dc.subjecttrendsen_US
dc.subjecthotelsen_US
dc.titleFuture issues in sales, marketing, and revenue management in Greater China: what keeps you up at night?en_US
dc.typeArticleen_US
dc.description.notes598-614.en_US
dc.title.serialJournal of Travel & Tourism Marketingen_US
dc.identifier.doihttps://doi.org/10.1080/10548408.2011.599219
dc.identifier.volume(6)en_US
dc.identifier.issue28en_US


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