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dc.contributor.authorKent, Steve
dc.date.accessioned2017-10-10T03:31:15Z
dc.date.available2017-10-10T03:31:15Z
dc.date.issued2017-01-27
dc.identifier.urihttp://hdl.handle.net/10919/79601
dc.description.abstractJust a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products. This ‘experiential economy’ and the consumers that characterize it are real phenomena and are showing up in travel trends, industry conversations, and even in transactions. Social media communications about where people stay, eat, and visit is the content that gets the most ‘likes,’ and it enables consumers to share experiences and stories with friends. By its very nature, hospitality is a natural beneficiary of these trends in consumption—but how can the industry target audiences to capitalize financially on experiences?en_US
dc.language.isoen_USen_US
dc.publisherBoston Hospitality Reviewen_US
dc.subjectHotelen_US
dc.subjectmarketingen_US
dc.subjectwinteren_US
dc.subjectsocial mediaen_US
dc.subjectinstgramen_US
dc.title“Hold on, I have to post this on Instagram”: Trends, Talk, and Transactions of the Experiential Consumeren_US
dc.typeArticleen_US
dc.description.notesWinter 2017en_US
dc.identifier.urlhttp://www.bu.edu/bhr/2017/01/27/experientialconsumer/
dc.identifier.volume5en_US
dc.identifier.issue1en_US


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