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dc.contributor.authorKennedy, Dougen
dc.date.accessioned2017-11-07T06:58:48Zen
dc.date.available2017-11-07T06:58:48Zen
dc.date.issued2017-03-02en
dc.identifier.urihttp://hdl.handle.net/10919/79975en
dc.description.abstractIf you're like most hotel marketing and revenue leaders, chances are that one of your major near-term strategic goals is to drive more direct bookings and thus reduce the costs of customer acquisition. Certainly, this strategy calls for finding ways to drive traffic to your website and make it easy for them to book there right now. However, while many guests will book online, others prefer to first speak directly with a credible reservations agent. Generally, the higher the rate, the longer the stay, and the more they guest has a personal interest in the visit (such leisure guests) the more likely they are to call.en
dc.language.isoen_USen
dc.publisherHospitality Neten
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.titleHow To Follow-Up On Voice Reservations Inquiries With Personalized Emails And Phone Callsen
dc.typeArticleen
dc.description.notes2 March 2017en
dc.identifier.urlhttps://www.hospitalitynet.org/opinion/4081302.htmlen


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