Stop Selling and Start Listening with Howard Feiertag
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Howard reveals ... His proven step-by-step process for successful selling in any hotel. WHO should be selling at hotels, including what to do, and what not to do. What metrics really matter when measuring sales efforts. How to create a targeted sales action plan to increase revenue, from identifying which market segments historically have resulted in your highest sales, to setting goals, and defining the action steps to reach them. How the Pareto principle (also known as the 80/20 rule) applies to hospitality - Identifying the 20% (market segment, customers, etc.) that drives 80% of your revenues so you can focus your efforts there.