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dc.contributor.authorKim, M. J.
dc.contributor.authorChung, N.
dc.contributor.authorLee, C. K.
dc.date.accessioned2017-12-23T02:42:51Z
dc.date.available2017-12-23T02:42:51Z
dc.date.issued2011-04
dc.identifier.urihttp://hdl.handle.net/10919/81399
dc.description.abstractAccording to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported that two-thirds of Koreans with access to the Internet at home are online shoppers. Many tourism companies now actively use Internet sites as a key marketing and sales vehicle for their products and services. To be successful, tourism e-commerce services must be trustworthy. This study aims to examine which factors influence trust, satisfaction, and loyalty. We employed a structural equation modeling approach to investigate the relationships among exogenous variables (navigation functionality, perceived security, and transaction cost) and mediating variables (trust and satisfaction), with loyalty as a dependent variable. To this end, a total of 340 questionnaires were collected from online panel respondents by an Internet research firm.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoenen_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectTrusten_US
dc.subjecte-Commerceen_US
dc.subjectNavigation functionalityen_US
dc.subjectSecurityen_US
dc.subjectTransaction costen_US
dc.subjectSatisfactionen_US
dc.subjectLoyaltyen_US
dc.subjectHospitality reservationen_US
dc.titleThe effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea [Summary]en_US
dc.typeSummaryen_US
dc.description.notesPages 256-265en_US
dc.title.serialTourism Managementen_US
dc.type.dcmitypeText


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International