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dc.contributor.authorJeong, Ji Youn
dc.contributor.authorCrompton, John L.
dc.description.abstractThe study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results emerged. The first confirmed the hypothesis, but the other three results were contrary to expectations. First, 9 and 8-ending prices were dominant in New York City and in Shanghai, respectively. Second, these culture-specific endings were complemented by the universality of the 0 and 5- digit endings of prices which were ranked first and second, respectively, in Seoul, second and third in Shanghai, and third and second in New York. Third, 9-ending prices were not used more frequently when they resulted in a lowering of the leftmost digit. Fourth, dominant cultural specific price endings were not used more frequently in lower than in higher-priced tourism services.en_US
dc.publisherVirginia Techen_US
dc.rightsCreative Commons Attribution 4.0 International*
dc.subjectPrice ending digitsen_US
dc.subjectTourism servicesen_US
dc.subjectCultural differencesen_US
dc.titleThe use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]en_US
dc.description.notesPages 135-146en_US
dc.title.serialTourism Managementen_US

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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International