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dc.contributor.authorBhagwat, Yatin N.en
dc.contributor.authorDeBruine, Marinusen
dc.date.accessioned2017-12-24T23:59:33Zen
dc.date.available2017-12-24T23:59:33Zen
dc.date.issued2008-12en
dc.identifier.urihttp://hdl.handle.net/10919/81421en
dc.description.abstractAdvertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the Internet. The hospitality industry encompasses hotels, cruise lines, theme parks and holiday resorts. The focus of this paper is to investigate the long-term relationship between accounting defined changes in earnings and changes in advertising expenditure by estimation of the degree of advertising leverage -- a measure similar to the degree of total leverage.en
dc.format.mimetypeapplication/pdfen
dc.language.isoenen
dc.publisherVirginia Techen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectDegree of Advertising Leverage (DAL)en
dc.subjecthotel industryen
dc.subjecttourismen
dc.subjectsalesen
dc.titleAdvertising Efficiencies In The Hospitality And Tourism Industry [Summary]en
dc.typeSummaryen
dc.description.notesHrčak ID: 76294en
dc.title.serialActa turisticaen
dc.type.dcmitypeTexten


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Creative Commons Attribution 4.0 International
License: Creative Commons Attribution 4.0 International