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dc.contributor.authorPranoto, Ersan Suriaen
dc.date.accessioned2018-05-21T19:47:36Zen
dc.date.available2018-05-21T19:47:36Zen
dc.date.issued2010en
dc.identifier.urihttp://hdl.handle.net/10919/83371en
dc.description.abstractNowadays, franchising is the most significant part of the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub-franchise it and worked under their brand name. Furthermore, in franchising, there must be a contract between the franchisor and the franchisee which include the term and condition. Franchises include some aspects such as screening, site selection, operating manuals and the pre-opening. However, there are some advantages and disadvantages for both the franchisor and the franchisee. The expansion of franchise can be achieved through different strategies of distribution and the knowledge of the targeted market. The future of franchise can be gained through strategies of distribution system, which could emerge the entrepreneur into the majority economy and business.en
dc.language.isoenen
dc.publisherJurnal Binus Business Reviewen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectfranchiseen
dc.subjectfranchisingen
dc.subjecthospitalityen
dc.subjectretailen
dc.subjectentrepreneuren
dc.subjectsalesen
dc.titleAn Overview of Franchising In The Hospitality Industryen
dc.typeArticleen
dc.title.serialJurnal Binus Business Reviewxen
dc.identifier.doihttps://doi.org/10.21512/bbr.v1i1.1062en
dc.identifier.volume1en
dc.identifier.issue(01)en


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